I’m not nodding off, you’re nodding off.

Everyone knows conferences are super fun. But even the best of us get a little antsy after hour five of sitting in windowless hotel ballrooms. And so it was at Dallas Digital Summit, where we were attending with the small digital agency I used to run. To keep things interesting – and to keep from nodding off – we unofficially took over the conference hashtag with interactive commentary from the sessions we were attending.