What I Do and How I do it
After more than 20 years’ experience marketing products and brands of surprising variety, I’ve come to believe there’s very little that can’t be communicated with just a killer headline and a powerful image. I believe humor is the most effective way to disarm almost any audience. I know the difference between cute and cutesy. I believe people can detect bullshit even faster than marketers give them credit for. I think people are tired of hearing about “authentic connections” but are still hoping to find them. I know how to speak in a voice not my own, but I do best when I can find a way to put my voice to what I’m selling.
I can teach you how to operate complicated industrial equipment, convince you to open an account with one bank over another, or make you feel loss and hope in the same breath. I’m not hindered by character limits. The best copywriters I know are also gifted graphic designers – and vice versa.
I truly believe that great advertising is still possible, and that the best campaigns start today the way always have: with a great concept, a smart headline, and a little bit of humor. If you think so too, let’s talk.
Case Studies/White Papers
B2B Tech (SAAS, IoT, Enterprise Solutions)
eCommerce (Product, Brand, Category)
Logistics & Warehousing
Paid Digital Media of all Types